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Privacy and cookies policy

Part 1: Personal information and privacy

We are committed to protecting your privacy. This statement describes how we collect and use personal information about people who visit our website. Our data protection registration number is A8318118. The terms of this statement may change, so please check it from time to time.

If you have any queries about this privacy statement please contact the Data Protection Officer, Michael Gooding at Paul Darlington Ltd T/A Darlington Opticians, 66, High Street, Merthyr Tydfil CF47 8AE

How do we collect information?

We obtain personal information from you when you send to and / or receive an email from us, or when you enquire online about our services, or otherwise provide us with personal information.

We may also receive information about you from third parties, for example from our service providers.

What information do we collect?

The personal information we collect might include your name, date of birth, email address, postal address and telephone number.

We also gather general information about the use of our websites, such as which pages users visit most often and which services, events or facilities are of most interest. We may also track which pages users visit when they click on links in our emails. We may use this information to personalise the way our websites are presented when users visit them, to make improvements to our websites and to ensure we provide the best service for users. Wherever possible we use aggregated or anonymous information which does not identify individual visitors to our websites.

How do we use this information?

We will use your personal information:

  • to provide you with the services, products or information you have requested.

We may need to share your information with our service providers, associated organisations and agents for the purposes described above.

If for any reason you wish to have your personal details corrected / removed from our records, please contact Michael Gooding at Darlington Opticians, 66, High Street, Merthyr Tydfil CF47 8AE

Your choices

You have a choice about whether you want to receive information from Darlington Opticians. We will not use your personal information for marketing purposes. You can change your marketing preferences at any time by contacting the Data Protection Officer, Michael Gooding at Paul Darlington Ltd T/A Darlington Opticians, 66, High Street, Merthyr Tydfil CF47 8AE

Under 16s

Paul Darlington Ltd is concerned to protect the privacy of children aged under 16. Where appropriate we will seek consent from a parent or guardian before collecting personal information about a child aged under 16.

Do we use 'cookies' ?

Please refer to our cookie policy for details of how we use cookies and the type of cookies served through our web sites.

How do we protect personal information?

We take appropriate measures to ensure that the personal information disclosed to us is kept secure, accurate and up to date and kept only for so long as is necessary for the purposes for which it is used.

Will we disclose the information we collect to outside parties?

As indicated above, we may pass your information to our service providers, agents and associated organisations for the purpose of completing tasks and providing services to you. Where we use service providers we will make sure there are appropriate controls in place.

We may also need to disclose your information if required by law (for example to government bodies and law enforcement agencies) or if we have your permission to do so.

Your consent

By providing us with your personal data you only consent to the collection and use of this information in accordance with the purposes described above and this privacy statement.

Right of access

Under GDPR, you have the right to ask for a copy of the information we hold about you and to have any inaccuracies in your information corrected / deleted.

If you wish to exercise these rights contact the Data Protection Officer, Michael Gooding at Paul Darlington Ltd T/A Darlington Opticians, 66, High Street, Merthyr Tydfil CF47 8AE


Our websites may include links to websites run by other organisations. Paul Darlington Ltd is not responsible for the privacy practices of these other websites so you should read their privacy policies carefully.


If your personal details change, please help us to keep your information up to date by notifying us at the above address.

We may change the terms of this privacy statement from time to time. If we do so, we will post the changes here so please check from time to time. By continuing to use our websites you will be deemed to have accepted such changes.

Part 2: Cookies

What are cookies?

Cookies are small text files that web sites often store on the computer hard drives of visitors to their sites. They are widely used in order to make web sites work, or work better, as well as to provide information to the owners of the site. A cookie often contains a unique number, which can be used to recognise your computer when a user of your computer returns to a website that it visited previously.

We use cookies to enhance the online experience of our visitors and to better understand how our sites are used. Cookies may tell us, for example, whether you have visited our site before or whether you are a new visitor.

Types of cookies

There are two broad types of cookies - 'first party cookies' and 'third party cookies':

  • First party cookies are cookies that are served directly by the website operator to your computer, and are often used to recognise your computer when it revisits that site and to remember your preferences as you browse the site.

  • Third party cookies are served by a service provider on behalf of the website operator, and can be used by the service provider to recognise your computer when it visits other web sites. Third party cookies are most commonly used for web site analytics or advertising purposes.

In addition, cookies may be either 'session cookies' or 'persistent cookies'. Your computer automatically removes session cookies once you close your browser. Persistent cookies will survive on your computer until an expiry date specified in the cookie itself, is reached.

Cookie categories

We use the categorisation set out by the International Chamber of Commerce (ICC) in their UK Cookie Guide, produced in April 2012.

The guide identifies four categories of cookies, outlined below:

  1. Strictly necessary cookies:

    • These cookies are essential for the user to move around the website and to use its features, e.g. shopping baskets and e-billing.

  2. Performance cookies:

    • These cookies collect information about how the user makes use of the site, e.g. which pages the user visits most.

    • These cookies do not collect information that identifies the user.

  3. Functionality cookies:

    • These cookies remember choices made by the user and enhance the features, e.g. language or users location.

    • This cookie is also used to remember a user's preferences for a font size, or customisable parts of a web page.

  4. Targeting or advertising cookies:

    • These cookies collect information about the users' browsing habits.

    • This may also include links to social media sites, e.g. Facebook, etc.

This web site uses category 1,2,3 and 4 cookies.

Your rights

You have the right to choose whether to accept these cookies. You can exercise this right by amending or setting the controls on your browser to reflect your cookie preferences.

However, please note that if you choose to refuse cookies you may not be able to use the full functionality of this website.

Changing your cookie preferences

The "Help" menu in the toolbar of most web browsers will tell you how to change your browser's cookie settings, including how to have the browser notify you when you receive a new cookie, and how to disable cookies altogether.

An online guide is available if you have difficulties trying to change your browser settings.

Part 3: Our details

1.         Data protection registration

1.1     We are registered as a data controller with the UK Information Commissioner's Office.

1.2     Our data protection registration number is A8318118.

2.         Our details

2.1     This website is owned and operated by Paul Darlington Ltd T/A Darlington Opticians.

2.2     We are registered in England and Wales under registration number 07242533, and our registered office is at 66 High Street, Merthyr Tydfil CF47 8AE

2.3     Our principal place of business is at 66 High Street, Merthyr Tydfil CF47 8AE.

2.4     You can contact us by writing to the business address given above, by using our website contact form, by email to or by telephone on 01685 723785.

Privacy Policy: Privacy Policy
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